<h1>Smartphone launch raises consumer protection and advertising rule issues (e.g., Section 2 unfair practices), warranty and offer disclosures</h1> A manufacturer announced a new smartphone touted with high-end camera, battery, durability, and connectivity features, accompanied by promotional pricing, bank discounts, operator benefits, and limited-time offers. Legal issues include potential scrutiny under consumer protection and advertising laws for comparative and superlative claims ('segment best') and performance assertions (battery life, 4K capability across cameras, durability standards). Third-party trademarks and vendor claims (camera sensor, glass, processor, Pantone finish) raise licensing and attribution considerations. Sales terms reference conditional offers, EMI and exchange schemes, and disclaimers limiting liability and editorial responsibility. Regulators may review accuracy of specifications, warranty/return terms, and finance/offer disclosures.