<h1>AI marketing platform raises legal risks: advertising compliance, data sharing, IP ownership, algorithmic transparency (GDPR Art. 22)</h1> A technology company launched an AI-driven marketing platform that automates competitor analysis, audience targeting, creative generation, and campaign optimization for direct-to-consumer brands, positioning itself as an alternative to traditional agencies. Legal considerations include advertising and consumer protection compliance for automated ad content, data privacy and cross-platform data-sharing obligations when integrating ecommerce and analytics systems, intellectual property rights in AI-generated creatives, and contractual risk allocation between the platform and client brands regarding performance guarantees and liabilities. Regulators may scrutinize transparency, algorithmic decisionmaking, and consent for data processing as such platforms scale across jurisdictions.