<h1>Condom Brand Reframes Pleasure in 'The Other G-Spot' Campaign to Teach Breast Self-Exams and Early Detection</h1> A condom brand launched a World Breast Cancer Day campaign titled 'The Other G-Spot' that reframes self-pleasure language to promote breast self-examination, clinical screening, and early detection. The digital film uses sensual storytelling to challenge taboos and drive viewers to privately receive instructional content via direct message, teaching step-by-step self-checks. The initiative aims to increase awareness amid low rates of self-examination and to normalize preventive care by pairing intimacy with health education, positioning routine self-checks as a personal, confidence-building form of protection beyond conventional clinical messaging.