<h1>Personal care brand rolls out celebrity-led moisturiser campaign; ensure efficacy claims, ingredient accuracy, influencer disclosure (FTC §5) compliance</h1> A personal care company launched a refreshed television and digital advertising campaign for its longstanding moisturiser featuring a celebrity brand ambassador. The advert emphasizes product benefits including 48-hour moisturisation and natural ingredients and will be amplified across TV, social media, video platforms and influencer activities. Legal considerations include compliance with advertising and consumer protection laws for efficacy and ingredient claims, endorsement disclosure obligations for paid influencer content, intellectual property rights in the creative assets, talent and sponsorship agreements, and potential regulatory scrutiny over health or efficacy assertions.