<h1>Hotel loyalty campaign with Bollywood endorser raises advertising, endorsement, data protection and consumer disclosure compliance issues</h1> A global hotel company launched a marketing campaign in India featuring a Bollywood actor to promote its loyalty program, highlighting tiered benefits, points redeemable for stays and upgrades, and personalized recognition. The campaign emphasizes experiential and emotional value and runs across digital, social and offline channels. Legal considerations include compliance with advertising and endorsement regulations, truth-in-advertising for promised benefits, data-protection obligations in member sign-ups and app use, disclosure of material connections between the company and the celebrity endorser, and adherence to consumer protection rules governing loyalty program terms, changes and disclosures.