<h1>Coastal travel festival urges sustainable, inclusive promotion of authentic local experiences to grow luxury and budget tourism markets</h1> A coastal travel festival organised by a state tourism body convened travel writers, filmmakers, vloggers and influencers over three days to discuss the destination's capacity to serve both luxury and budget markets, promotion of lesser-known attractions, and the cultural and economic potential of regional festivals. Panelists advocated showcasing authentic local experiences, sustainable and inclusive tourism practices, and expanded storytelling through writing, photography and video to attract diverse travellers. Sessions recounted international travel experiences and emphasised opportunities for destination development, marketing, and community engagement to maximise tourism benefits while preserving cultural integrity.