<h1>Influencer ads for reformulated dog food risk enforcement under FTC Section 5 and Endorsement Guides for misleading nutrient claims</h1> A pet-food company launched influencer-led ads featuring prominent athletes to promote a reformulated dry dog food and makes specific nutrient-equivalence claims, cites a veterinary survey, and refreshes packaging. Legally, these materials risk scrutiny under consumer protection and advertising laws for accuracy and substantiation of nutritional claims, mandatory labeling and health-safety standards, and proper disclosure of paid endorsements. Regulators and industry bodies could require evidence supporting comparative nutrient statements and survey data, corrective advertising if claims are misleading, and compliance with influencer-marketing disclosure rules to avoid enforcement, penalties, or consumer class actions.