<h1>Legal risks in athlete endorsement releases promoting performance shoes: advertising claims, disclosure, consumer protection, labeling, and third-party liability</h1> A corporate press release reports that sponsored athletes secured podium finishes at a World Athletics Gold Label half marathon and promotes a specific performance shoe range, citing product features, recent launches, and global sales and employment figures. The release includes an editorial-disclaimer attributing distribution to a news service. Legal issues arising include advertising and endorsement law (truthfulness and substantiation of performance claims), sponsorship and disclosure requirements, consumer protection and unfair-competition rules, potential jurisdictional labeling and marketing regulations, and liability for third-party-distributed promotional content. Risk mitigation would focus on documentary substantiation of claims and clear, compliant disclosures.