<h1>Manufacturer's flashy discount claims risk legal challenge under consumer protection for unsubstantiated superlatives, misleading pricing, and contract issues</h1> A technology manufacturer issued a press release advertising significant discounted pricing and product claims for multiple devices during a retailer's promotional sale, including superlative performance and novelty assertions (e.g., 'world's most durable,' 'world's first'). Offers are presented as subject to terms, stock limits and the retailer's discretion. Legal risks include potential scrutiny under consumer protection and advertising laws for accuracy and substantiation of comparative or superlative claims, applicability of advertised discounts and returns/warranty obligations, and contract formation issues if offers change. Consumers and regulators should verify offer terms, availability, and performance claims before relying on them.