<h1>Legal risks for celebrity-led digital festive lighting campaigns: ads, endorsements, IP, data privacy, consumer claims, contracts, safety compliance</h1> A lighting company launched a digital-first festive marketing campaign featuring a celebrity brand ambassador to promote its smart and decorative lighting range, targeting younger consumers. The release emphasizes lifestyle claims, experiential retail hubs, and multichannel distribution across social platforms and OTT. Legal considerations include compliance with advertising and endorsement rules (including disclosure of paid promotion), intellectual property rights in music/choreography and agency-created content, consumer protection standards for product claims and pricing, data/privacy issues arising from smart products and retail touchpoints, and contractual obligations with influencers, agencies and retail partners. Monitor regulatory advertising and safety requirements across jurisdictions.