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<h1>Legal checklist for launching AI marketing automation: data protection, cross-border transfers, consent, liability, IP, fairness audits</h1> A digital marketing platform's launch of AI automation services raises legal considerations including data protection and cross-border transfer compliance for customer and consumer data, requirements for informed consent and transparent AI use, and adherence to advertising and consumer protection rules regarding performance claims. Contracts and service-level agreements should allocate liability for algorithmic errors, data breaches, and third-party integrations, and clarify IP ownership of AI-generated content. Regulatory risks include fairness, non-discrimination, and sectoral AI rules that may demand explainability or audits. Companies adopting the service should conduct DPIAs, ensure security measures, review marketing claims, and update contracts to manage operational and reputational exposure.