<h1>French beer names global actor as first worldwide ambassador, hires filmmaker for 2026 cinematic ad, raising IP and ad-regulation issues</h1> A French premium beer brand has entered a commercial endorsement agreement appointing a global actor as its first worldwide brand ambassador and commissioning a noted filmmaker to direct a cinematic advertising campaign slated for 2026. The partnership positions the brand within premium lifestyle marketing, uses personality-driven creative rights and promotional endorsements, and includes executive marketing statements framing the collaboration as strategic expansion into new cultural markets. The announcement is distributed via a press-release service and includes a publisher disclaimer disavowing editorial responsibility; potential IP, publicity-rights and advertising-regulation considerations arise from use of celebrity likeness and international campaign rollout.