<h1>Legal checklist for municipal tourism campaign with global entertainer: contracts, IP, licensing, permits, advertising, cross-border privacy</h1> A municipal government and its tourism agency completed a high-profile digital campaign featuring a global entertainer that achieved over 600 million cumulative views; the entertainer was appointed an honorary ambassador and contributed a track from their album. Key legal considerations include the contractual terms of the ambassadorship (scope of image, performance and exclusivity rights, fees and royalties), intellectual property and music-licensing clearances for use of the song and footage, permits and location-release compliance for filmed sites, advertising and consumer-protection claims tied to view metrics and repost counts, cross-border marketing and privacy/data issues from user engagement, and ongoing rights management for future media exploitation.