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<h1>Tourism promotion goes viral as Seoul's celebrity-led campaign expands global reach and plans TV and outdoor rollouts.</h1> Seoul's tourism campaign starring JENNIE comprises seven cinematic short films that have achieved extensive global digital reach, using film-like storytelling and a signature track to showcase city landmarks. The artist's appointment as Honorary Tourism Ambassador and extensive media reposting have driven international audience engagement, and the Seoul Tourism Organization plans to expand promotion into television and high-impact outdoor advertising to sustain momentum and support its visitor attraction strategy.