<h1>Jewellery brand's storytelling ad highlights gold as financial asset; verify BIS hallmark, influencer clearances, truth-in-advertising compliance</h1> A jewellery company launched a storytelling-led digital campaign that omits product imagery and emphasizes emotional themes, generational preferences, and gold as a financial asset, claiming wide organic reach. Legal considerations include truth-in-advertising and consumer-protection scrutiny of investment claims; verification of asserted regulatory compliance (BIS hallmark) and accuracy of e-commerce capability statements; influencer, copyright and personality-rights clearance for the video content; and potential liability for unsubstantiated market-positioning or comparative claims. Regulatory compliance with jewellery-specific trade and advertising laws and documentation supporting promotional assertions are advisable.