<h1>Retailer's festive 'starting at' pricing campaign raises consumer protection, IP, disclosure and privacy compliance risks (FTC Section 5)</h1> A national retailer announced a festive marketing campaign promoting an affordable apparel collection with prices 'starting at' a specific low figure and a stated multi-store presence. Legal issues arising include potential consumer-protection scrutiny of pricing and advertising accuracy (e.g., 'starting at' claims, store count consistency), compliance with advertising and pricing disclosure rules, and truth-in-marketing obligations. Intellectual property risks pertain to the campaign film and imagery (copyrights, rights of publicity and location releases). Additional considerations include regulatory compliance for promotions, any franchise/retail expansion disclosures, and data-privacy concerns if identifiable individuals appear in campaign media.