<h1>AI-driven customer engagement doubles conversions and drives 5,000+ festival footfalls with affinity segmentation and multi-channel messaging</h1> An AI customer-engagement firm partnered with a longstanding jewellery retailer to modernize its digital strategy, delivering a 2x conversion uplift, over 5,000 festival-period store footfalls and a 13% campaign engagement increase by combining affinity-based segmentation, contextual multi-channel messaging (RCS, WhatsApp, SMS), automated journey-linked nudges and culturally timed communications. The solution prioritized online-to-offline orchestration-targeting distinct buyer segments with tailored calls to action-and tied campaigns directly to footfalls, orders and digital investments. The retailer plans deeper platform integration across its apps and websites and rollout of AI-driven segmentation and intelligent chatbots.