<h1>Contracts should address IP, sponsorship, publicity rights, distributor disclaimers, and forward-looking claims in promotional student advertising festival materials</h1> A promotional press release announces a student-focused advertising festival organized by an educational institution and its agency arm, reporting large attendance, industry speakers and jurors from a major agency, brand partners, workshops, real-time campaign labs, and a subsequent awards event in another city. Legally, the text functions as marketing material making forward-looking and promotional claims about pedagogy, industry access, and outcomes; intellectual property, sponsorship, and publicity rights in student-created work should be contractually addressed. The release is distributed under an arrangement with a news distributor that disclaims editorial responsibility.