<h1>Steelmaker launches decorative paint brand with film star ambassador using temple imagery, raising advertising, endorsement and safety legal risks</h1> A national steel manufacturer announced entry into the decorative paints market with a new paint brand and the engagement of a high-profile film actor as brand ambassador; launch activities were timed to coincide with a major religious festival and used temple/ritual imagery in promotions. Legal considerations include compliance with advertising and consumer protection laws (truthful claims, substantiation, endorsement disclosures), intellectual property clearance for branding and campaign materials, contractual and publicity-rights issues in the ambassador agreement, avoidance of religious sensitiveness or communal offence in marketing, and standard product liability and safety regulatory compliance for paint products.