Just a moment...
Press 'Enter' to add multiple search terms. Rules for Better Search
No Folders have been created
Are you sure you want to delete "My most important" ?
NOTE:
Don't have an account? Register Here
<h1>Nationwide 30-day radio campaign honoring mechanics by state oil company raises advertising, talent, privacy and consumer protection issues</h1> A major state-owned oil company and its lubricants brand launched a nationwide 30-day integrated radio campaign honoring automobile mechanics, airing 18,000+ spots across 116 cities and 13 stations, with multilingual jingles featuring a national sports figure as brand ambassador. The campaign includes live RJ mentions, interviews with over 1,000 mechanics, meet-and-greets for 5,000+ mechanics, live activations at 200+ transport hubs, and social-media cross-promotion. Legal considerations include compliance with advertising and broadcast regulations, talent and publicity rights, consent and privacy for mechanic interviews, prize/activation rules, and potential consumer protection or IP issues arising from cross-platform promotion.