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<h1>Brand partnership fosters cross-platform music collaboration, releasing a joint single and music video to promote artists and brand.</h1> A commercial brand partnership between Jameson Ginger Ale (Pernod Ricard India) and Warner Music India produced the song 'Quote That' featuring KING and Sanjith Hegde and released an accompanying music video on digital platforms. Corporate statements describe the initiative as a strategic, cross-promotional collaboration aligning brand and label objectives to commission, produce and distribute the joint creative work, situating the project within each entity's commercial and promotional activities.