<h1>Advertising campaign uses celebrity endorsement and AI-driven instant two-wheeler loan approvals to boost consumer reach and engagement.</h1> L&T Finance launched a TV commercial promoting its Two-wheeler Loan product emphasizing instant approval and increased eligibility, driven by its proprietary AI/ML credit assessment engine, Project Cyclops, to enable rapid digital underwriting. The campaign uses a celebrity endorsement, major-sport sponsorship placement, and a coordinated integrated marketing campaign across multiple media channels and cities, including an AI-powered consumer contest and influencer and promotional activities, raising consumer marketing, data-use, and advertising disclosure considerations.