<h1>Non-bank financier's celebrity ad campaign for AI-powered two-wheeler loans raises advertising, disclosure, consumer protection and data concerns</h1> A non-bank retail financier launched a televised advertising campaign featuring a celebrity brand ambassador to promote two-wheeler loans claiming instant approvals, high eligibility and EMIs from a stated amount, powered by an AI/ML credit-assessment engine. The campaign was rolled out during a major sporting event with multi-city outdoor, broadcast and digital marketing, sponsored content, influencer promotions and an AI-driven contest offering prizes. Legal issues include compliance with advertising and endorsement law, accuracy of credit and pricing claims, disclosure of material terms, consumer protection and fair lending obligations, regulatory oversight of AI decisioning and data protection for applicants, and prize/contest rules and sweepstakes compliance.