<h1>Retail brand faces legal risks over celebrity-endorsed weekly 'new' drops, disclosure, false availability, IP and data compliance 16 CFR 255</h1> A retail brand launched a nationwide marketing campaign using a celebrity endorser to promote weekly product drops and positioning 'new' as continual. Legal issues include compliance with advertising and consumer protection laws regarding truthful claims about product availability and frequency of new releases; endorsement disclosure requirements to ensure the celebrity relationship is transparent; intellectual property risks in marketing creatives and potential third-party content; and data/privacy obligations for omnichannel and online promotions. Contractual risks arise from influencer agreements, franchise/store communications and supply-chain capacity to meet promised drops. The press release disclaimer limits distributor liability but does not negate statutory consumer or advertising obligations.