<h1>Company's '30 days of freshness' air freshener ad risks FTC Section 5 scrutiny for unsubstantiated performance and endorsement disclosures</h1> A home-fragrance company launched a televised advertising campaign featuring a celebrity endorsement claiming its air freshener provides '30 days of freshness.' The campaign frames the product as accessible luxury and includes manufacturer statements from the company's CEO. Legal considerations include potential consumer-protection scrutiny over the precise '30-day' performance claim (requiring substantiation), disclosure and compliance with advertising and endorsement regulations, truth-in-advertising obligations, and any required product safety or labeling standards. The release is distributed via press-wire with an attribution disclaimer clarifying the publisher's lack of editorial responsibility.