<h1>Legal risks for skincare branding: substantiation, FTC Act Section 5, influencer disclosures, cosmetics/medical device compliance, consumer health data protection</h1> A healthcare company and its newly launched skincare subsidiary received two industry awards for branding and influencer-driven content; an agency partner accepted on their behalf. The campaigns emphasized maternal care, stem-cell banking and toxin-free, science-backed product claims, citing certifications and lab testing. Legal considerations include truth-in-advertising and substantiation of health and scientific claims, compliance with cosmetics and medical device regulations, proper disclosure of influencer relationships and endorsements, and protection of consumer health data collected via marketing or diagnostic services. Potential liability could arise from misleading claims or inadequate regulatory approvals.