<h1>Proptech marketing claims of AI-qualified leads, exclusivity, and security may trigger advertising, consumer protection and privacy scrutiny</h1> A proptech company launched a marketing campaign alleging widespread waste on non-converting real-estate leads and promoting an AI-driven product that claims to deliver pre-qualified, sales-ready prospects, multi-channel automation, continuous optimisation, and enhanced privacy and security. The announcement frames the campaign as a call for industry change and asserts exclusivity of leads and enterprise-grade protections. From a legal perspective, the release contains commercial and privacy-related claims that could trigger advertising, consumer protection and data-privacy scrutiny; purchasers should seek substantiation of performance, exclusivity and security representations before reliance.