<h1>Industry research firms back targeted life-insurance awareness campaign; ensure advertising, data consent, disclosure and competition compliance</h1> An industry committee and a market-research firm reported high life-insurance awareness and planning intent in a southern state, citing near-universal recognition of life insurance as savings/protection, strong media-driven awareness, and substantial near-term purchase intent. The findings underpin a targeted public-awareness campaign that will use regional media, influencers and community outreach to promote savings, term and child plans. Legal considerations include compliance with advertising and consumer-protection laws, accuracy and consent in use of survey data, disclosure of product features and guarantees, and regulatory oversight of cooperative industry-led campaigns to avoid misleading claims or anti-competitive coordination.