<h1>Bootstrapped skincare founders face counterfeiting, trademark infringement, unfair competition, and regulatory risks; recommend IP, compliance, and anti-counterfeiting strategies</h1> Two sibling founders of a direct-to-consumer skincare company report rapid revenue growth and market success while remaining bootstrapped; legal issues highlighted include recurring counterfeiting of branded products implicating trademark infringement, unfair competition, and consumer safety/liability risks. Their claims of product efficacy and market-leading status may attract regulatory scrutiny for advertising and labeling under consumer protection and cosmetics regulations. Expansion plans raise cross-border trade, regulatory compliance, and IP enforcement considerations. Recommended legal strategies include trademark registration and enforcement, anti-counterfeiting measures, regulatory compliance audits, and careful marketing substantiation.