<h1>Global SaaS ad platform faces data, AI transparency, greenwashing, offset verification, and contractual risks across multiple jurisdictions</h1> A marketing technology company has launched a global SaaS platform claiming end-to-end carbon measurement, AI-driven campaign optimization, carbon-offset pathways, and programmatic inventory across multiple jurisdictions. Legal considerations include compliance with cross-border data protection and AI transparency obligations, accuracy and substantiation of environmental and carbon-offset claims under consumer protection and greenwashing laws, contractual risks in publisher and inventory agreements, and regulatory scrutiny of automated decision-making in advertising. Potential liabilities arise from false or misleading sustainability statements, inadequate verification of offsets, and failure to meet disclosure or audit requirements in the EU, UK, GCC, APAC, and North America.