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<h1>Luxury watchmaker marketing campaign raises legal risks under Section 5: false claims, endorsement disclosures, press-release liability allocation</h1> A luxury watchmaker launched a marketing campaign promoting new watch models, highlighting materials (high-tech ceramic, PVD-coated steel, diamonds), technical features (automatic calibres, anti-magnetic hairspring, accuracy adjustments) and durability claims (scratch resistance, longevity). The campaign uses global brand ambassadors to endorse product attributes and positions purchases as emotionally meaningful gifts. The announcement is a press release issued under an arrangement with a news distributor, including a disclaimer that the publisher takes no editorial responsibility. Legal issues potentially implicated include truthfulness of performance and material claims, compliance with advertising and endorsements rules, disclosure of paid endorsements, and liability allocation under the press-release arrangement.