<h1>Marketing leaders showcase data-driven growth, TV-to-CTV convergence, CTV personalization, q-commerce trends, and balance of ROI and brand building</h1> An industry association hosted a two-day performance and growth marketing conference in New Delhi drawing over 6,000 attendees and more than 100 speakers across 20+ sessions and 25+ masterclasses. Panels and case studies emphasized data-driven growth loops, the convergence of linear TV and connected TV with a need for unified measurement, experimentation with CTV interactivity and personalization, and the rise of q-commerce prompting more frequent purchase cycles. Speakers urged balancing short-term ROI with long-term brand building. The event was supported by multiple adtech, affiliate and marketing partners and a national digital commerce initiative.