Premium Watch Retailer Launches New Collection Blending Horology with French Culture and Storytelling

A premium multi-brand watch retailer in India hosted an event to launch a new collection from an international watchmaker, combining horology with French cultural elements. The event featured the unveiling of timepieces reflecting the brand's heritage and craftsmanship, accompanied by curated experiences such as artisanal coffee and ambient music. The retailer emphasized its strategy of enhancing consumer engagement through immersive storytelling and cultural connection rather than mere product sales. This approach aims to elevate the premium watch retail sector by fostering deeper brand-consumer relationships and celebrating design philosophies. The retailer operates a widespread network of stores and integrates physical and online retail channels, offering policies like same-day delivery and product exchanges to enhance customer experience.