<h1>Beverage company launches snow-themed summer campaign using CGI to show cooling effects when opening cans</h1> A beverage company launched a '7 Days of Super Duper Summer' campaign to combat extreme heat affecting daily life across India and other hot weather markets. Research revealed that 81% of respondents in India report everyday tasks take longer due to rising temperatures, with 79% preferring snow coverage on scorching days. The campaign featured computer-generated imagery content showing snow falling in summer scenes across cities when the beverage can is opened. Social media influencers in Dubai, Cairo, and Indian cities participated by posting snowy scenes triggered by opening the product. The activation ran from July 14-20, culminating in a global brand montage. The campaign extends the brand's multisensory approach following their recent sonic identity launch, positioning the lemon-lime flavored drink as the ultimate refresher during peak summer heat when temperatures reach 38°C in major cities.