<h1>Insurance company educates 30,000 rural residents through street plays and community meetings across villages</h1> A major insurance company launched a rural awareness campaign across 50 villages in two districts of Uttar Pradesh, targeting approximately 30,000 individuals. The initiative operates under the state's insurance plan and was officially launched by government officials. The campaign employs culturally relevant methods including street plays, storytelling, and community meetings to educate rural populations about life insurance. Key participants include farmers, villagers, self-help group members, and local influencers like village leaders and teachers. Activities are structured throughout the day with morning community sessions, midday interactions focusing on women and self-help groups, and evening engagements at local markets. The program features interactive elements like educational games where participants learn about insurance importance and calculate their human life value. Generated leads will be serviced through the company's rural-focused distribution channel targeting emerging customer segments in rural and semi-urban areas.