<h1>Indore incense company becomes Harvard Business School case study for global expansion success</h1> A family-run incense company from Indore has become a Harvard Business School case study, marking a significant milestone for Indian enterprise. Founded in the early 1990s, the company transformed from a garage operation into a major fragrance business targeting â&#130;¹1,000 crore turnover by 2027. The firm produces 3.5 crore incense sticks daily across 9.4 lakh sq. ft. manufacturing space, employing over 4,000 people, with 80% being women. The company exports to 45+ countries and has diversified into premium products including charcoal-free bamboo-less incense, luxury perfumery, essential oils, and aromatherapy products. Celebrity endorsements from cricket and film personalities have strengthened brand positioning. The Harvard case study, authored by a business school professor, is being taught globally including at Fashion Institute of Technology, New York, showcasing how traditional businesses can achieve purpose-led growth and international expansion.