<h1>Experience design becomes new luxury currency as affluent Indians choose curated immersive experiences over traditional material goods</h1> Experience design is emerging as the new cultural currency among India's affluent, replacing traditional luxury goods with curated, immersive experiences. A company creates small cohorts for unique, theater-like experiences anchored in global events or traditions, from spirit trails to solstice rites. Second-generation wealth holders and global professionals increasingly value time, originality, and authorship over material acquisition. These experiences are designed to provoke thought and foster emotional resonance, representing a cultural shift where wealth is measured by engagement rather than ownership. The trend reflects India's expanding cultural vocabulary and refined expression of taste.