<h1>Beverage company creates F1 engine sound marketing campaign for fan engagement and discovery</h1> A beverage company launched a sound-based marketing campaign leveraging Formula 1 partnership to engage fans across India. The campaign uses a distinctive audio signature derived from F1 engine sounds, placed across digital platforms and content. Fans can participate by identifying the sound in various media and sharing locations where they heard it, with chances to win race tickets. The initiative transforms traditional advertising by encouraging active discovery rather than passive consumption. The campaign includes partnerships with entertainment platforms and influencer collaborations, creating user-generated content and social media engagement. The strategy aims to build cultural connection through audio-first storytelling and community participation.