<h1>Footwear company blends K-drama and Bollywood aesthetics in monsoon campaign across seven Southeast Asian markets</h1> A footwear company launched a monsoon marketing campaign across seven Southeast Asian markets featuring actors from South Korea and India. The campaign blends K-drama and Bollywood aesthetics, depicting an enemies-to-lovers storyline set during monsoon season. The narrative centers on a corporate executive and free-spirited creative whose relationship develops through rain-soaked encounters. The campaign promotes monsoon-specific shoe accessories and seasonal colorways, utilizing digital platforms, retail experiences, and in-store installations. The initiative aims to tap into Asia's K-drama popularity while incorporating local cultural elements to promote self-expression during monsoon season.