<h1>Beauty Market Transformation: Gen Z Redefines Skincare with Science-Driven, Personalized Routines and 148M Products Sold in 2024</h1> E-commerce platform releases annual beauty trends report highlighting consumer preferences. Gen Z is driving significant changes in beauty consumption, with a focus on skincare, scientific ingredients, and personalized routines. Key findings include over 148 million beauty products sold in 2024, surge in K-beauty products, and growing interest in science-backed, hydration-focused skincare. The report reveals evolving consumer behaviors, with increased emphasis on active ingredients, simplified routines, and social media-influenced trends.