<h1>Gold Demand Surges 35% on Akshaya Tritiya, Consumers Embrace Precious Metals Despite Record-High Prices</h1> Gold buying remained strong on Akshaya Tritiya in India despite high prices, with jewellers projecting a 35% value increase compared to last year. Consumers across age groups purchased gold and silver through various formats like jewelry, coins, and bars. Prices ranged between Rs 99,500 and Rs 99,900 per 10 grams, significantly higher than previous years. About 50% of purchases were financed through old gold exchanges, demonstrating market resilience and continued festive demand.