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        Cases where this provision is explicitly mentioned in the judgment/order text; may not be exhaustive. To view the complete list of cases mentioning this section, Click here.

        Provisions expressly mentioned in the judgment/order text.

        <h1>Customer experience gains drive insurer rankings, with top brands outperforming peers and industry loyalty improving.</h1> Hansa Research's Life Insurance CuES 2025 reports an industry wide improvement in customer experience, driven by operational efficiency, transparency and post sales support, with ICICI Prudential and Axis Max leading rankings. The study identifies five trends shaping demand-economic influences on investment decisions, lifecycle shifts toward savings and retirement, millennial preference for experience centric digital solutions, women's need for tailored affordable offerings with higher advisor engagement, and the normalisation of digital services-urging insurers to align products and engagement to retain and grow loyalty.

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