<h1>Seagram's Royal Stag Partners with Netflix's 'Squid Game' Season 2 to Engage Youth with K-Culture Appeal.</h1> Seagram's Royal Stag has partnered with Netflix's 'Squid Game' for its second season, aligning with the show's popular K-culture appeal among younger audiences. This collaboration emphasizes Royal Stag's 'Live It Large' philosophy, enhancing brand relevance and aspiration by integrating 'Squid Game' elements into its marketing. The brand is leveraging digital platforms to engage audiences with unique content and giveaways. This partnership aims to strengthen Royal Stag's connection with youth culture, offering a larger-than-life experience. 'Squid Game' Season 2 continues the story with returning and new cast members, directed by Hwang Dong-hyuk.