<h1>Marketplace pricing influence: e commerce platforms must not control sale prices and must treat vendors fairly under FDI rules.</h1> Policy clarifies that e commerce entities with foreign investment must operate as marketplaces, must not directly or indirectly influence sale prices, and must provide platform services (fulfilment, logistics, warehousing, advertising, payments, financing) to vendors on an arm's length, fair and non discriminatory basis; differential treatment of vendors in similar circumstances is deemed unfair and may attract action by competent authorities.