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<h1>Understanding Share, Business, and Brand Valuation Methods in Mergers and Acquisitions: Asset-Based, Market, Earnings, and Cash Flow Approaches</h1> The text discusses various methods for valuing shares, businesses, and brands, particularly in the context of mergers, acquisitions, and corporate restructuring. Valuation methods include asset-based approaches, open market valuation, earnings-based valuation, and discounted cash flow analysis. Each method has its own criteria and calculations, such as book value, replacement cost, and price-earnings ratio. The text emphasizes the importance of expert teams in valuation processes, considering factors like market price, dividend payout ratio, and debt-equity ratio. Brand valuation is also highlighted, focusing on its role in generating incremental cash flows and maintaining brand value through quality and market presence.