Authentic Notification required

[mohamed shamiuddeen]

Section 66D(g) of the finance act 1994 which covers negative list and more specially they the 'Selling of space or time slots for advertisements other than advertisement broadcast by radio or television' The items which are not taxable as aresult of their inclusion in the negative list are as per tabulation given below.

Taxable

Sale of space or time for advertisement to  be broadcast on radio & telecast on television

Sale of time slot by broadcasting organisation

Non Taxabale

Sale of space for advertisement in print media

Sale of space for advertisement in Billboards,Public places,buildings,conveyances,cell phones,automated teller machines,internet

Aerial advertising

Please help me to find the(Authentic) notification  given for the above non taxable. which was exempted from service tax from 1st July 2012.

AI Summary

Service Tax Exemption on Non-Broadcast Ads Explained Under Section 66D(g) of Finance Act 1994; No Extra Notification Needed. A query was raised regarding the service tax implications under Section 66D(g) of the Finance Act 1994, focusing on the negative list of non-taxable advertising services. It specifies that selling space or time slots for advertisements, except those broadcast on radio or television, are non-taxable. Examples include print media, billboards, public places, and internet ads. The inquirer sought an authentic notification confirming the exemption effective from July 1, 2012. The response clarified that no specific notification exists, and the exemption is solely under Section 66D.