Authentic Notification required

[mohamed shamiuddeen]

Section 66D(g) of the finance act 1994 which covers negative list and more specially they the 'Selling of space or time slots for advertisements other than advertisement broadcast by radio or television' The items which are not taxable as aresult of their inclusion in the negative list are as per tabulation given below.

Taxable

Sale of space or time for advertisement to  be broadcast on radio & telecast on television

Sale of time slot by broadcasting organisation

Non Taxabale

Sale of space for advertisement in print media

Sale of space for advertisement in Billboards,Public places,buildings,conveyances,cell phones,automated teller machines,internet

Aerial advertising

Please help me to find the(Authentic) notification  given for the above non taxable. which was exempted from service tax from 1st July 2012.

[Guest]

Hi Mohamed,

No notification as such I looked section in detail. Only Section 66D is exempting the same.

AI Summary

Negative list exemption: sale of non-broadcast advertising space or time is not taxable under service tax law. Section 66D(g) functions as a negative list exclusion removing specified advertising services from service tax: broadcast advertising and broadcast time slot sales are taxable, whereas print, billboard, public place, cell phone, ATM, internet and aerial advertising services are non taxable; no separate implementing notification for the non broadcast exclusions was identified, the exclusion arises directly from Section 66D(g).