What I understand is Youtube charges businesses to play their advertisement in between content videos. Also they have a premium feature, where a viewer has to pay Youtube to watch the content videos without any advertisement. This forms the income of Youtube.
Now youtube pays the video content creators based on views/ click for their videos etc.
Therefore, here the content creator is the supplier of service and Youtube is the service recipient of service.
section 2(17) of IGST Act defines “online information and database access or retrieval services” as services whose delivery is mediated by information technology over the internet or an electronic network and the nature of which renders their supply impossible to ensure in the absence of information technology and includes electronic services such as,––
(i) advertising on the internet;
(ii) providing cloud services;
(iii) provision of e-books, movie, music, software and other intangibles through telecommunication networks or internet;
(iv) providing data or information, retrievable or otherwise, to any person in electronic form through a computer network;
(v) online supplies of digital content (movies, television shows, music and the like);
(vi) digital data storage; and
(vii) online gaming;
The activity of providing video through internet by content creator to youtube is OIDAR Service in My opinion.
Section 13(12)IGST Act states that the place of supply of online information and database access or retrieval services shall be the location of the recipient of services.
Export of service is defined under section 2(6) of IGST Act, as under:
(6) “export of services” means the supply of any service when,––
(i) the supplier of service is located in India;
(ii) the recipient of service is located outside India;
(iii) the place of supply of service is outside India;
(iv) the payment for such service has been received by the supplier of service in convertible foreign exchange or in Indian rupees wherever permitted by the Reserve Bank of India; and
(v) the supplier of service and the recipient of service are not merely establishments of a distinct person in accordance with Explanation 1 in section 8;
Summarizing:-
1. Supplier XYZ is located in India
2. Recipient Youtube is located outside India
3. Place of supply is outside India as per Section 13(12)
4. payment is received in convertible foreign exchange currency
5. XYZ and Youtube are not merely establishments of a distinct person.
therefore, it would be an export of service.