Dear Sir,
Personal views only
What i understood from the exact language of your query is that you are promoting your own brand by organizing a musical event. as you are promoting your own brand its kind of self service. no one can provide service to oneself. to cover under definition of service after 1.7.2012 ad prior to that also, there has to two parties one service provider and other service receiver. I dont see any case of sponsorship services or service of promotion of brand or marketing of brand/ services here.
Second thing what i understood (i may be wrong here) is that you also want to know about the service tax liability on the amount collected by you through sale of tickets. No doubt you have appointed a person to sale ticket on your behalf and you pay him commission.
Here two services are involved. First is service provided by you to the persons who shall participate in musical event after purchasing ticket from the person by you. Here it may be noted that person appointed by you is acting as your agent and is been authorised only to sell tickets. As the tickets are issued by you it is you who is authorisiring the valid holders of the ticket to participate in musical event conducted by you. in other words you are providing services to these persons by way of admission to entertainment event (entertainment event includes musical event). consideration received by you for this service would be the amount collected by you thorough your agent from sale of tickets. Second service is service provided by the person to you who is selling your tickets on commission basis.
Now in this case place of provision of service shall be determined as per Rule 6 of the POP rules, as per Rule 6 place of provision of service shall be the location where the event actually reading of Rule 6 provides that place of provision of services by way of admission to entertainment event and of services anciliary to such admission shall be location where event actually held. serices provided by the person to whom you have appointed to sale tickets on your behalf on commission basis is ancilliary to the services of admission provided by you to the ticket holders. so if the even is actually held outside the taxable territory there shall be no tax liability on the amount collected thorugh sale of tickets and on the commission paid by you to the person who sold your ticket.
However, if the event is held in taxable territory. place of provision of both the services i.e. service provided by you to ticket holders and service received by you may be taxable.
Prior to 1.6.2015 services by way of admission to entertainment event (defined under 65B (24) and includes musical performances) was under negative list as entry (j) of section 66D. so if the event has taken place prior to 1.6.2015 there shall be no tax liability on the services provided by you. In other words no need to pay tax on amount collected through sale of tickets. As such entry (j) of section 66D does not cover ancilliary services to admission to entertainment event, services received by you shall be taxable but in that case ( if you have not imported services of other person) liability to pay tax shall be on the service provider.
On and after 1.6.2015 entry (j) of section 66D was omitted. However, benefit was given, with a restrictive scope) by way of exemption by adding a new entry (entry 47) in N No. 25/2012 dated 20.6.2012 w.e.f 1.6.2015. the relevant of entry 47 of the 25/2012 is as under:
"Services by way of right to admission to,
(i)....
(ii).....
(iii) award function, concert, pageants, musical performance..................., where the consideration for admission is not more than ₹ 500 per person.
so if the price of single ticket is not more than ₹ 500 and event has taken place after 1.6.2015, the services provided by you is exempted from levy of service tax. in other words, no need to pay tax on the amount collected through sale of ticket if event is held after 1.6.2015 and price of a single ticket is less than 500 or ₹ 500.
Services provided by other person to you by selling ticket on your behalf on commission shall be taxable as they were prior to 1.6.2015.
Regards
Akash Deep