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<h1>Registrars must enforce the Emblems and Names Act when approving company names, following guidelines from 1965.</h1> The circular from the Department of Company Affairs instructs all Registrars of Companies to ensure compliance with the Emblems and Names (Prevention of Improper Use) Act, 1950, when approving company names. It highlights that names attracting the provisions of this Act are generally not available. The circular notes that these instructions, initially circulated in 1965, are not being strictly followed, as observed by the Department of Consumer Affairs. Registrars are urged to adhere strictly to these guidelines to prevent the use of improper names as per the Act.