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<h1>CBDT Circular Clarifies Disallowance of Political Ads Expenses Under Income-tax Act, 1961, Section 37(2B), Effective April 1979.</h1> The circular issued by the Central Board of Direct Taxes (CBDT) on May 15, 1979, clarifies the disallowance of certain expenditures under the Income-tax Act, 1961, effective from April 1, 1979. Specifically, it addresses the disallowance of expenses incurred on advertisements in publications by political parties, as per sub-section (2B) of section 37. Additionally, sub-section (3A) imposes a ceiling on advertisement, publicity, and sales promotion expenses. Expenditures on advertisements in souvenirs by other institutions may be allowed if they are exclusively for business purposes and comply with rule 6B. Income-tax officers should scrutinize these claims to ensure they are not disguised donations.