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<h1>Full Ad Expense Deduction for Business Souvenir Ads Allowed, Except When Disguised as Donations u/r 6B.</h1> Expenditure on advertisements in souvenirs by businesses in trade, commerce, and industry is admissible in full under the Income-tax Act, provided it is incurred wholly and exclusively for business purposes. Rule 6B of the Income-tax Rules does not restrict such allowances. However, if the expenditure is disguised as donations, it is inadmissible as advertisement expenses. In such cases, these donations may qualify for relief under section 80G of the Income-tax Act if the specific conditions of that section are met.