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of <h1>SEBI Issues Code of Conduct for Mutual Fund Intermediaries, Emphasizing Ethical Practices and Prohibiting Misrepresentation.</h1> The circular issued by SEBI outlines a code of conduct for mutual fund intermediaries, including agents and distributors. It mandates adherence to ethical practices in selling and marketing mutual fund schemes, emphasizing integrity, fairness, and high service standards. Intermediaries must pass the AMFI certification and comply with SEBI regulations, particularly concerning advertisements and sales literature. The circular prohibits unethical practices such as misrepresentation, commission-driven malpractices, and unauthorized assurances on returns. It stresses the importance of protecting clients' interests, maintaining confidentiality, and ensuring timely communication of statutory information. Non-compliance must be reported to AMFI and SEBI, and non-compliant intermediaries should not be engaged.
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